B B A HONS

Step into a world of possibilities

  • To enhance inter-disciplinary understanding for business graduates which can assist them in critical thinking.
  • To establish a platform where industry experts can interact with students through live projects, internships and on the job training opportunities.
  • To engage students in activity-based learning environment for professional and personal growth.

Versatile degree programme with Dual Specialization

  • Dual Specialization will make students earn more credits in the span of three-year course.

Major Specializations

  • Advanced Finance (in collaboration with TCS)
  • Digital Marketing (in collaboration with ISDC, UK)
  • Entrepreneurship and Family Business Management (in collaboration with Wadhwani Foundation, USA)
  • Business Analytics (in collaboration with Institute of Analytics, UK)

Minor Specializations

  • Logistics and Supply Chain Management
  • Human Resources
  • Hospitality Management
  • Media and Communication

The BBA programme comprises six semesters over three years.

A student needs to obtain 162 credits over six semesters to obtain the BBA degree.

  • 3 Years
  • 6 semesters
  • 162 credits
  • 4 Major Specialization Areas
  • 4 Minor Specialization Areas
  • Each Major Specialization in collaboration with National or International Organisations
  • Expanded career prospects due to dual specialization

Industry Relevant Curriculum

SEM 1
  • Evolution of Indian Business
  • Essentials of Management
  • Financial Accounting
  • Micro Economics
  • English
  • Indian Financial System
SEM 2
  • Entrepreneurship & Entrepreneurial Self
  • Management of Human Resource
  • Foundations of Financial Management
  • Macro Economics
  • Basics of Marketing Management-I
  • Statistics for Business (Using Excel)
SEM 3
  • Basics of Marketing Management-II
  • Statistics for Managers
  • Corporate Exposure
  • Major Specialization 1
  • Major Specialization 2
  • Minor Specialization 1
SEM 4
  • Organisational Behaviour
  • Operations Research
  • Managerial Economics
  • Major Specialization 3
  • Major Specialization 4
  • Minor Specialization 2
SEM 5
  • Legal Aspects of Business - I
  • Accounting For Managers
  • International Business
  • Major Specialization 5
  • Major Specialization 6
  • Minor Specialization 3
SEM 6
  • Legal Aspects of Business - II
  • Personal Finance and Tax Planning
  • Strategic Management
  • Major Specialization 7
  • Major Specialization 8
  • Minor Specialization 4
SEM 1
  • IT Tools in Business
SEM 2
  • Communication Skills
SEM 3
  • Interpersonal Skills-I
SEM 4
  • Interpersonal Skills-II
SEM 5
  • Environmental Communication
SEM 6
  • Analytical Communication
ADVANCED FINANCE
  • Sem 3:
    • Introduction to Corporate Decision Making
    • Financial Services
  • Sem 4:
    • Financial Statement Analysis
    • Advanced Corporate Decision Making
  • Sem 5:
    • Wealth Management - I
    • Wealth Management – II
  • Sem 6:
    • Financial Markets and Services - I
    • Financial Markets and Services – II
DIGITAL MARKETING
  • Sem 3:
    • Digital Marketing and Essentials
    • Consumer Behaviour
  • Sem 4:
    • Digital Strategy and Innovation
    • Integrated Marketing Communication
  • Sem 5:
    • Digital Channel and Experience
    • Sales and Distribution Management
  • Sem 6:
    • Digital Marketing Professional
    • e-Tailing
ENTREPRENEURSHIP AND FAMILY BUSINESS MANAGEMENT
  • Sem 3:
    • Creativity And Innovation
    • Design Thinking
  • Sem 4:
    • Business Opportunity Identification and Feasibility
    • Corporate Entrepreneurship
  • Sem 5:
    • Business Modelling And Planning
    • Translating Business Model Into Start Ups
  • Sem 6:
    • Creating A Family Business Legacy
    • Family Business Governance
BUSINESS ANALYTICS
  • Sem 3:
    • Structured Query Language
    • Statistics with R
  • Sem 4:
    • Python Programming
    • Data Visualization using Tableau
  • Sem 5:
    • Big Data Analytics
    • Machine Learning and Artificial Intelligence
  • Sem 6:
    • Social Media Analytics
    • Natural Language Processing
Human Resource Management
  • Managerial Psychology
  • Strategic HRM
  • Managerial Competencies and Career Development
  • Human Resource Development
Hospitality Management
  • Fundamentals of Hospitality Management
  • Front office Operations
  • Facility planning and Management
  • Introduction to Travel and Tourism Industry
Logistics and Supply Chain Management
  • Introduction to Supply chain and Logistics Management
  • Procurement and Warehouse Management
  • Inventory Management and Material Handling
  • Containerization and Multimodal Transportation
Media and Communication
  • Media & Culture
  • Visual Language of Media
  • Communication for Public Relations
  • Content Creation
SEM 1
  • Environment Management
SEM 2
  • French (FL)
  • Corporate Theatre
  • Management Lessons from Indian Mythology
  • Coding For Beginners
  • Human rights & Human values
SEM 3
  • French (FL)
  • Gender Equality & Diversity
  • Yoga
  • Still Photography
  • Introduction to Law
SEM 4
  • French (FL)
  • Business Ethics
  • Movie Making
  • Indian Economy
  • Law for Start-ups
SEM 5
  • Business Stories of Gujarat
  • Life Skills and Community Service
  • Happiness
  • Stress Management
  • Company Management
SEM 6
  • Corporate Social Responsibility
  • Art of Selling
  • Event Management
  • Time Management
  • IPR Laws

G L S B B A : Brochure

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