B B A

Igniting Emotions, Enlightening Intellect

BBA programme designed by Faculty of Business Administration is designed to provide participants with in-depth conceptual clarity in fundamental principles of management, an opportunity to obtain specialized training in one of the five areas of Accounting & Finance, Human Resource Management, International Business, Marketing Management and Public Policy & Administration, a rigorous training in communication spread over the six semesters of the programme and a choice of elective courses that broaden the student’s perspective and give a range of exposures across multiple disciplines.

The programme has been designed targeting specific outcomes in terms of concepts, skills and values for the students at each year of the 3-year course. This gradual progression will ensure that students emerge from the programme ready for higher education, placement in the corporate sector or starting their own venture.

The BBA programme has evolved in response to the changing environment and industry requirements. The changing academic scenario as well as business environment has led us to upgrade BBA programme with the intention to make it self-sufficient for most of the students.

The institute offers following specialization streams to choose from:

  • Accounting & Finance
  • Human Resource Management
  • International Business
  • Marketing Management
  • Public Policy & Administration

The first year contains core courses which are common to all students. Students are allowed to choose from the afore-said streams as per their academic performance and area of interest from the second year. Such structure gives students the opportunity to choose courses from a domain of their interest coupled with the freedom to explore other areas at work or when they pursued any post graduate program.

The BBA programme comprises six semesters over three years.

A student needs to obtain 148 credits over six semesters to obtain the BBA degree.

  • 3 years
  • 6 semesters
  • 148 Credits
  • 5 Major Specialization Areas
  • 30 core courses for management learning
  • 6 Foundation courses for self-development
  • 33 Multi-disciplinary skill-oriented Elective Courses
Comprehensive syllabus structure

Excellent Subjects

SEM 1
  • Management Concepts and Practices
  • Basics of Financial Accounting
  • Micro Economics
  • English
  • Business Mathematics
  • Introduction to Public Policy
SEM 2
  • Management of Human Resources
  • Introduction to International Business
  • Entrepreneurship Essentials
  • Marketing Management – I
  • Elementary Statistics
  • Fundamentals of Financial Management
SEM 3
  • Cross Cultural Management
  • Production and Services Management – Industrial Exposure
  • Macro Economics
  • Marketing Management – II
  • Business Statistics
  • Subject Specialization I
SEM 4
  • Organizational Behaviour
  • Corporate Accounting
  • Economics for Managers
  • Integrated Marketing Communication
  • Research Methodology Tools and Analysis
  • Subject Specialization II
SEM 5
  • Managerial Competency and Career Development
  • Legal Aspects of Business – I
  • Business Environment and Policies
  • Strategic Management
  • Subject Specialization III
  • Subject Specialization IV
SEM 6
  • Indian Tax Structure
  • Legal Aspects of Business – II
  • Operations Research
  • Capstone Project
  • Subject Specialization V
  • Subject Specialization VI
SEM 1
  • IT Tools in Business
SEM 2
  • Communication Skills
SEM 3
  • Interpersonal Skills – I
SEM 4
  • Interpersonal Skills – II
SEM 5
  • Environmental Communication
SEM 6
  • Analytical Communication
Accounting and Finance
  • Sem 3:
    • Indian Financial System
  • Sem 4:
    • Corporate Finance – I
  • Sem 5:
    • Corporate Finance II
    • Management Accounting
  • Sem 6:
    • Security Analysis & Portfolio Management
    • Contemporary Issues in Accounting and Finance
Public Policy
  • Sem 3:
    • Public Policy Paper 1
  • Sem 4:
    • Public Finance
  • Sem 5:
    • International Economics and Public Policy
    • Environmental Economics and Climate Change
  • Sem 6:
    • Governance in Civil Services
    • Globalization and Public Policy
Human Resource Management
  • Sem 3:
    • Managerial Psychology
  • Sem 4:
    • Strategic HRM
  • Sem 5:
    • Compensation and Benefits Management
    • Industrial and Labour Laws
  • Sem 6:
    • Talent Management
    • Human Resource Development
International Business
  • Sem 3:
    • International Marketing Management
  • Sem 4:
    • Integrated Financial Management
  • Sem 5:
    • International Supply chain and Logistics Management
    • International HRM
  • Sem 6:
    • Export Import Procedure and Documentation
    • International Marketing Research & Country Analysis
Marketing Management
  • Sem 3:
    • Consumer Behaviour
  • Sem 4:
    • Digital Marketing and E-Commerce
  • Sem 5:
    • Product and Brand Management
    • Service Marketing
  • Sem 6:
    • Sales & Distribution Management
    • Marketing Perspectives
SEM 1
  • Environment Management
SEM 2
  • Foreign Language (French)
  • Indian Culture through Performing Arts
  • Entrepreneurs of Gujarat
  • Management Learnings from Indian History
  • Introduction to Law
  • Time and Stress Management
  • Managers in Business (Compulsory for ACCA)
SEM 3
  • Foreign Language (French)
  • Still Photography & Movie Making
  • Essentials of Banking
  • Media
  • Gender Sensitization
  • Building Entrepreneurial Competencies
  • Basics of Cost Accounting (Compulsory for ACCA Students only)
SEM 4
  • Foreign Language (French)
  • Tourism Management
  • International Trade Law
  • Life Skills and Community Service
  • Design Thinking
  • Financial Services I
SEM 5
  • Financial Services II
  • Organizational Development
  • Law for Startups
  • Sustainable Development Goals
  • B2B Marketing
  • Ethics & Corporate Governance
SEM 6
  • Event Marketing
  • Emotional Intelligence and Managerial Effectiveness
  • Disaster Management
  • Company Management
  • Understanding Stock Market Operations
  • Social Entrepreneurship

G L S B B A : Brochure

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