Dr. Sonal Gogri
Assistant Professor
MBA (Marketing), Ph.D.
sonal.gogri@glsuniversity.ac.in
Working since: 2016She is a passionate teacher and holds the degree in Marketing Management. She has over 10 years of experience in academics including 8 years of teaching. She has attended several international, national and state lever seminars, conferences, workshops and FDPs. She has eight research papers to her credit. At institute level she teaches subjects like Consumer Behavior, Integrated Marketing Communications, Customer Relationship Management, Digital Marketing, Sales and Distribution Management, among others.
She believes in bringing contemporary issues to the classroom for discussion. Besides teaching, she guides the students for research projects in their final year of graduation. She, with her colleagues, oversees and compiles the students' Annual College Magazine coined as "Flames". She is also involved in guiding students for participating in various co-curricular management activities. She oversees the Internship cell in the institute. She also handles the website of the college and its maintenance and also handles the Social Media Cell of the college.
Publications
Total : 12
Research Paper : A STUDY ON SUSTAINABLE DEVELOPMENT OF GREEN PRODUCTS
JOURNAL : JOURNAL OF MANAGEMENT AND ENTREPRENEURSHIP (JME) ; Vol. 18, No.1, January-March 2024; UGC-CARE List Group I ; UGC Care Approved, Peer Reviewed and Referred Journal
2229-5348
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Research Paper : A MULTIPLE-REGRESSION AND MULTI-VARIATE ANALYSIS ON ORGANIZATION’S CONTRIBUTION IN CLEAN INDIA MISSION AND ITS INFLUENCE ON ORGANIZATION’S ECONOMIC
JOURNAL : Juni Khyat ; Vol-13, Issue-11, No.05, UGC Care Group I Listed Journal ; Peer reviewed
2278-4632
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Research Paper : CO-BRANDING: A STRATEGIC DECISION IN A COMPETITIVE WORLD
JOURNAL : EPRA International Journal of Economics, Business and Management Studies (EBMS)
2347-4378
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Research Paper : CONTROVERSIAL ADVERTISING: A CASE OF MARKETING BLUNDER VERSUS MARKETING GIMMICK
CONFERENCE : A Case Book on Contemporary Issues in Management
978-93-91681-22-7 PRESENTED
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Research Paper : PERCEPTION OF THE SWEEPERS TOWARDS BEHAVIORAL AND ATTITUDINAL CHANGE OF THE PEOPLE POST-LAUNCH OF SWACHH BHARAT MISSION
JOURNAL : International Journal of Creative Research Thoughts - IJCRT
(ISSN: 2320-2882)
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Research Paper : Perception of the Sweepers towards Receiving People?s Cooperation in Effective Waste Segregation as Stated by Swachh Bharat Mission
CONFERENCE : International Conference on Advances in Management and Technology (ICAMT-2020)
PRESENTED
Research Paper : A STUDY ON AWARENESS AND ATTITUDE OF PEOPLE TOWARDS ORGANIC COTTON
JOURNAL : International Research Journal of Modernization in Engineering Technology and Science
e-ISSN: 2582-5208
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Research Paper : A STUDY ON HUMAN RESOURCE ACCOUNTING DURING CONVERGENCE OF IFRS IN INDIA
JOURNAL : Indian Journal of Applied Research ; Page 18-19
PRINT ISSN No 2249-555X
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Research Paper : RECENT TRENDS IN WASTE MANAGEMENT AFTER THE LAUNCH OF SWACHH BHARAT ABHIYAN: A CRITICAL ANALYSIS BASED ON THE REVIEW OF LITERATURE
JOURNAL : International Journal of Research and Analytical Reviews (IJRAR); Volume 6, Issue 1
E-ISSN 2348-1269, P- ISSN 2349-5138
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Research Paper : An Analysis On The Review Of Literature On Waste Management System With Reference To Swach Bharat Abhiyan
CONFERENCE : International Youth Symposium (iNYS), at B.K. School of Professional and Management Studies, Gujarat University, Ahmedabad
PRESENTED
Research Paper : VIABILITY OF NARROWING GLOBAL MARKETING STRATEGIES TO THE STATE LEVEL: A STUDY OF DOMINO?S GLOCAL STRATEGIES IN AHMEDABAD CITY
JOURNAL : International Journal of Trend in Scientific Research and Development (ijtsrd)
ISSN: 2456-6470
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Research Paper : A Study on Impact of IND AS on Corporate Governance
JOURNAL : Indian Journal of Applied Research
ISSN: 2249-555X
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